When it comes to hygiene, most North Americans typically jump into a steaming hot shower daily using the most lathering fragrant soaps on hand; unknowingly full of surfactants and toxins, both of which strip the natural oils from the skin. They then towel off and find the thickest lotion to put all the moisture back in. Moisturizers, full of water, typically contain chemical antibacterials and preservatives which are then absorbed directly into the skin.
In India, families gather in a warm room and provide massages to each other in the evenings. This ritual likely started as a way to ease sore muscles in farming communities but has evolved to be a staple in most homes. Scalp massages, shoulder massages, foot massages followed by sitting and letting the local butters absorb into deepest levels of the skin. A bath using a mild soap then removed any excess oil. This way the skin is nourished from the inside out.
Given the reversal of the way the skin is taken care of and the use of our special ingredient, kokum butter (derived from the Mangosteen plant), there should be little need to moisturize after cleansing.